Turn Audience Insights into Brand and Content Strategy.
We deliver the research that helps you make smarter decisions about your brand, your content, and your future.
Our Services
At Coleman Insights, we work alongside teams to make sense of complexity and move forward with clarity. Whether uncovering deep audience truths, navigating competitive landscapes, or shaping high-impact strategies for decision-makers, our research helps organizations align, act, and create lasting impact.
Brand Strategy
Turn audience insight into a clear, defensible direction for your brand—grounded in how people actually think, feel, and choose.
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Music Testing
Identify the songs that truly connect—so every track you play earns attention, not skips.
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Creative Testing
Know what works before it goes live—optimize messaging, visuals, and concepts with real audience feedback.
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Focus Groups
Go deeper than the data—uncover the “why” behind decisions through moderated, in-the-moment conversations.
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Attribution
Understand what’s actually driving results—connect touchpoints to outcomes with clarity you can act on.
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Brand Lift
Measure real impact—track how campaigns shift awareness, perception, and intent over time.
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Brand Strategy
Turn audience insight into a clear, defensible direction for your brand—grounded in how people actually think, feel, and choose.
Music Testing
Identify the songs that truly connect—so every track you play earns attention, not skips.
Creative Testing
Know what works before it goes live—optimize messaging, visuals, and concepts with real audience feedback.
Focus Groups
Go deeper than the data—uncover the “why” behind decisions through moderated, in-the-moment conversations.
Attribution
Understand what’s actually driving results—connect touchpoints to outcomes with clarity you can act on.
Brand Lift
Measure real impact—track how campaigns shift awareness, perception, and intent over time.
The numbers speak for themselves.
Years
Of helping media brands and content creators navigate complexity with clarity and confidence.
Clients
Trusted by leading radio, podcast, and media organizations to uncover insights that drive decisions.
Loyalty
Reflecting the trust our clients place in us — many have worked with Coleman Insights for decades.
Trusted by Leading Brands
- Locked On Podcast Network
- Estrella Media
- Urban One
- Audacy
- Z100 New York
- Power 106 LA
- KISS FM Madrid
- Blubrry Podcasting
- Channel 95.5
- KMEL San Francisco
- DC 101
- Boom Toronto
- The Athletic
- Locked On Podcast Network
- Estrella Media
- Urban One
- Audacy
- 2100 New York
- Power 106 LA
- KISS FM Madrid
- Blubrry Podcasting
- Channel 95.5
- KMEL San Francisco
- DC 101
- Boom Toronto
- The Athletic
“iHeartMedia has partnered with Coleman Insights to help understand the challenges our radio stations face. We trust Coleman’s analysts to work with our programming leadership to facilitate the creation of solid action plans that allow our stations to continue to thrive in an ever-evolving media market.”
Lainie Fertick
President, iHeartMedia Insights
Latest Insights
A friend recently forwarded me an article that was sure to get my attention: “The
I ran into a Coleman Insights client from the United States in the hall at
Watching the Oscars, I mildly enjoyed the jokes about the awards show moving to YouTube
Get Your Questions Answered
Watch FAQ videos where our senior consultants answer common questions about research methodology, brand strategy, and industry insights.
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Ready to Get Started?
Contact us today to discuss your research needs.