Radio Services

Every Coleman Insights study includes "The Plan"—a point-by-point set of strategic recommendations encompassing formatting decisions, music image management, secondary image development of program attributes and specific recommendations for marketing and advertising initiatives. In other words, we deliver more than just data. We interpret the research, tell you what it means and tell you what we believe you should do based on our interpretation. That process allows our radio station clients to build strong brands and develop great content.

Coleman Insights offers five major services to our radio station clients:

Plan Developer perceptual studies guide a station or cluster's overall product execution, positioning and branding strategy

FACT™ Strategic Music Tests ensure that a music station plays not only the most popular songs, but the titles that are best-aligned with its strategy

Core Call Out helps a station get quick feedback on new music releases and make decisions on which new songs it should play

mediaEKG® provides on-line feedback to on-air content, helping a station see what's working

Focus Group Studies take a station beyond the numbers to assess listener passion as well as unearth issues that may impact its performance