The PPM DNA of Rush Limbaugh
The second study in our "Mapping the DNA of PPM" series provides insights into what drives the performance of Rush Limbaugh's nationally syndicated talk show. It was released on April 3rd via free webinars that were attended by hundreds of radio professionals.

Get your free copy of the report
Coleman Insights is happy to offer copies of "The PPM DNA of Rush Limbaugh" report free of charge. To get your copy, click here. (Acrobat Reader Required)

Check out the extensive press coverage of this study
Since its release, "The PPM DNA of Rush Limbaugh" study has received extensive coverage in the radio trade press and in consumer media outlets. Even Rush Limbuagh himself mentioned it on his April 7th show! Click on any of the following options to read about coverage of the study:

Coverage from the New York Times
You can read Alex Mindlin's story, "Limbaugh's Following Extends to Ads," by clicking here. (Acrobat Reader Required)

Coverage from the New York Daily News
Click here to link to Daily News staff writer David Hinckley's story, "Rush Limbaugh's Star: Advertising."

Coverage from Radio & Records
R&R News/Talk/Sports editor Mike Stern's "Tracking Dittoheads" story provided a preview of our findings ahead of the release here. Click here to read Mike's full story. (Acrobat Reader Required)

Coverage from News-Talk-Sports Weekly
Al Peterson's industry newsletter covered the implications of the type of analysis employed in our study. Click here to read Al's coverage. (Acrobat Reader Required)

Read the press release
Click here to read the press release that accompanied the release of "The PPM DNA of Rush Limbaugh" study. (Acrobat Reader Required)

To learn more about Coleman Insights' plans for the "Mapping the DNA of PPM" series, click here to read our January 10th press release. (Acrobat Reader Required)