Mapping the DNA of PPM
Coleman Insights is proud to offer the most comprehensive look to date at how PPM reports the responses of radio audiences to different programming elements. "The Coleman Insights PPM Series: Mapping the DNA of PPM" will include the release of at least four ground-breaking studies in 2008. To learn more about Coleman Insights' plans for the "Mapping the DNA of PPM" series, click here to read our January 10th press release. (Acrobat Reader Required)

The PPM DNA of Rush Limbaugh
Coleman Insights released the second study in our "Mapping the DNA of PPM" series on Thursday, April 3rd. This study provides insights into what drives the performance of Rush Limbaugh's nationally syndicated talk show. Click here for more information on this study, including free copies of our "The PPM DNA of Rush Limbaugh" report.

What Happens When the Features Come On?
The first study in our "Mapping the DNA of PPM" series assesses the impact of programming features on music radio stations. It was released on January 30th via free webinars that were attended by hundreds of radio professionals. For more information on this study, including free copies of the report we released from it, click here.