What Happens New Music Gets Played: The Impact of New Songs on the Country Radio Audience (February 2007)
This landmark analysis of PPM audience data from Coleman Insights, Arbitron and Media Monitors was unveiled in a presentation by Jon Coleman at the Country Radio Seminar. It is the second in a series of studies to come that reveal insights radio stations can gain into listener behavior when audience data from Arbitron's Portable People Meter service is available.

The study demonstrates how KILT/Houston's audience levels increased when it played new songs. It also reveals how all new Country music is not created equal, as the impact of different types of songs--for example, untempo versus downtempo titles, songs from new versus established artists, and songs from male versus female artists--varies.

Get your free copy of the report
Copies of the What Happens When New Music Gets Played: The Impact of New Songs on the Country Radio Audience report are available at no charge.  Click here to get your copy.
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Read the press release
Click here to read the joint press release from Coleman Insights, Arbitron and Media Monitors about this report. 
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Check out coverage of the study in the New York Times
An April 9th article in the Times entitled "Fast Songs for Fast Payoff on Country Radio" discusses the study. Click here to read it.