Rhythmic Oldies Insights (December 2000)
As of Arbitron's Spring 2000 survey, 30 of America's 50 largest markets had a Rhythmic Oldies outlet.  Today, only a handful survive.

At the height of industry interest in this new format, Coleman Insights released this study, which included extensive analysis of the Arbitron performance of this format.  Also included was a detailed look at the musical approaches taken by these stages.

Click here to get your free copy.