Coleman Insights, headquartered in Research Triangle Park, North Carolina, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by CBS Corporation, Sony Corporation, Emmis Communications, The Walt Disney Company, Lincoln Financial Media, Clear Channel Communications, EMI, Radio One, Warner Music Group, Cox Media Group, NPR, Astral Media, Bonneville International Corporation, Vivendi SA, Hubbard Radio, Grupo Radio Centro, Lagardère International, Beasley Broadcast Group, Grupo Prisa, Mid-West Family Broadcast Group, Salem Communications, The Mondadori Group, Connoisseur Media, Corporación Radial del Perú, South Central Communications, SBS Broadcasting, Townsquare Media, Triad Broadcasting and Maverick Media.
Our approach is to provide more than just high quality research data to our clients. In fact, there are literally hundreds of data vendors in the media research industry who serve that role. What differentiates us is how we appropriately combine state-of-the-art and traditional research methodologies, glean insights from the information produced by those methodologies and draw on our extensive experience to help you develop a strategic game plan to break away from your competition. This approach allows us to enjoy long-term, in-depth relationships with clients who consider us to be their strategic partners and rely on our input for many of their major decisions.