Coleman Insights recently completed a two-part study in conjunction with knowDigital, the NAB and Emmis Communications to help guide the positioning and marketing of NextRadio. The NextRadio app allows consumers to listen to local FM stations using the FM chips already installed in most phones. For more information on NextRadio, visit www.nextradioapp.com.
National Quantitative Study
Our national quantitative study revealed high consumer demand for NextRadio. The six-minute video below summarizes the findings of this second phase of the research.
A written summary of the NextRadio study is available here.
One-On-One Interviews with Real Consumers
The first phase of the research featured one-on-one interviews in which we introduced consumers to the capabilities and benefits of NextRadio. It demonstrated how NextRadio can address the portability needs of consumers. Watch the 17-minute below to view footage of how real consumers responded to NextRadio.
To read the press releases that accompanied each phase of the research, click here.