NextRadio

Coleman Insights recently completed a two-part study in conjunction with knowDigital, the NAB and Emmis Communications to help guide the positioning and marketing of NextRadio.  The NextRadio app allows consumers to listen to local FM stations using the FM chips already installed in most phones.  For more information on NextRadio, visit www.nextradioapp.com.

National Quantitative Study

Our national quantitative study revealed high consumer demand for NextRadio.  The six-minute video below summarizes the findings of this second phase of the research.

A written summary of the NextRadio study is available here.

One-On-One Interviews with Real Consumers

The first phase of the research featured one-on-one interviews in which we introduced consumers to the capabilities and benefits of NextRadio.  It demonstrated how NextRadio can address the portability needs of consumers.  Watch the 17-minute below to view footage of how real consumers responded to NextRadio.

To read the press releases that accompanied each phase of the research, click here.

4 Comments

  1. Marc Greenspan
    Jul 16, 2014 @ 12:58:34

    Warren – nice job with the study. I was wondering, all of the interviewees you showed mentioned Pandora (I assume unprompted). Did anyone have knowledge of the iHeartRadio app or other apps that stations make available? Thanks.

    Reply

  2. Warren Kurtzman
    Jul 16, 2014 @ 14:10:32

    Thanks, Marc. Yes, there were mentions of other streaming brands (such as iHeartRadio), but overall, we found that connecting those brands with the idea that you could listen to your favorite stations wherever you go is not happening with many consumers.

    Reply

  3. Gerry Moersdorf
    Jul 17, 2014 @ 09:10:34

    The fact that no one even mentioned AM radio signals the death of AM as it’s over 50 listeners go off the the great beyond. Too bad there wasnt a AM/FM tuner in Smartphones that would really save data plan and battery life.

    Reply

  4. Survey says... » TagStation + NextRadio
    Aug 11, 2014 @ 10:33:03

    […] You can’t create a great product without it. Am I right? Encouraged and inspired by the fantastic NextRadio survey results recently provided by Coleman Insights, we’ve decided to keep the feedback ball rolling. In this […]

    Reply

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